Sumit Virmani
Projects and Programme Manager (Europe and North Africa) @Accor
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WORK HISTORY
Projects and Programme Manager (Europe and North Africa) @Accor
London, GB
Own strategic relationships with regional and hotel leadership across 20+ countries, acting as the primary point of contact for digital and operational initiatives. Manage a regional demand and delivery pipeline of 50+ initiatives annually, prioritising work based on business value, funding, capacity and long-term impact — closely aligned to sales pipeline management. Engage regularly with senior stakeholders to shape requirements, justify investment, secure approvals and drive adoption of enterprise technology solutions. Maintain full ownership of stakeholder engagement and activity tracking in Salesforce, producing reports and dashboards to support forecasting, governance and decision-making. Partner with global suppliers and agencies, managing performance against SLAs, commercial agreements and delivery outcomes. Supported financial planning and forecasting across a regional programme, maintaining accurate pipeline data to inform prioritisation and resource planning.
EDUCATION
Thames Valley University
B.A. (Hons, Hospitality Management
A.H&L.A. University
Diploma, Hospitality Management
SKILLS
ABOUT SUMIT VIRMANI
I am a commercially minded client and relationship professional with over 20 years’ experience working with enterprise customers across hospitality, SaaS and IT services. My background spans customer success, enterprise delivery and senior stakeholder engagement across international markets.In my current role at Accor, I work closely with regional and local leadership teams across Europe and North Africa, supporting complex, multi-market initiatives and acting as a trusted point of contact between business and technical teams. I maintain CRM discipline in Salesforce, support pipeline and demand management, and help ensure initiatives are prioritised in line with business needs.Previously at IDeaS (a SAS company), I managed a portfolio of enterprise SaaS clients, supporting renewals, identifying expansion opportunities and working closely with senior stakeholders to align solutions to commercial objectives. This role strengthened my consultative selling approach, executive communication skills and commercial mindset.Earlier in my career within luxury and corporate hospitality environments, I supported group and corporate business, client negotiations and high-value accounts, building a strong foundation in customer handling, service recovery and revenue-focused decision-making.I am now seeking an Account Executive role within an IT or SaaS organisation, where I can apply my experience in executive engagement, value-led conversations and relationship ownership to drive new business, account growth and long-term client success.Account Executive • Consultative Selling • Salesforce CRM • SaaS Sales • Enterprise Accounts • C-Level Engagement • Pipeline Management • Client Growth
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