Sumit Sinha
Digital Marketing (SEO) at PolicyBazaar | Ex - HealthKart | Paisabazaar
- Role
- Senior Seo Executive at Policybazaar.com
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Sumit Sinha
As a digital strategist and visionary, I am committed to bridging the gap between marketing, sales, customer experience, and technology to deliver successful results for businesses. I am a Technical SEO specialist focusing on Tech, Product, and UI/UX, with over 7 years of experience in Organic search. Throughout my career, I have worked with various industries, including Finance (Policybazaar & Paisabazaar), Fitness & Health Care e-Commerce (Healthkart), and Marketing Industries, helping them to grow their organic audience and revenue with the help of Semantic and Pragmatic SEO. My Area of Expertise in SEO includes: On-Page: Website Analysis Keyword Research & identification of keyword intent Competitor Analysis Meta tag Optimization SEO-friendly Page Content & Heading Optimization Linking (Internal or External) Schema Markup Image Optimization Cannibalization Technical SEO: Webpage Structure URL Structure Mobile-Friendly Page Speed (Core Web Vitals) Indexing & Crawling of Websites Canonicalization Robots.txt Sitemap.xml Broken Internal and Outbound Links Redirection Tools: I use various tools, including Search Console, Screaming Frog, Semrush & Ahref, and other SEO-supporting tools for Site Audits. These tools help me to identify SEO errors and gaps. Off-Page Optimization: Business Profile Listing Press Release Promotion Guest Posting Web Analytics: I am experienced in web analytics and use Google Analytics Tool to generate and analyze traffic reports, measure the effectiveness of keywords, and assess the usefulness of off-page optimization strategies. Additionally, I specialize in social media account creation and customization for Facebook, Twitter, LinkedIn, Pinterest, and Google+. I am confident, resourceful, and always willing to learn new concepts and apply them to achieve successful results. Skills: My skills include Technical SEO, SEO Strategy, Web Accessibility, User Experience, Information Retrieval, JS SEO and Frameworks, Crawling, Indexing and Ranking, HTML Rendering, Crawl-log Analysis, Core Web Vitals, Website Speed & Loading Performance.
Experience
Senior Seo Executive
Aug 2021 — Present · Gurugram, IN
Education
R.K.D.F. Institute of Science and Technology
Bachelor of Engineering (BE), COMPUTER
2011 — 2015
ST.IGNATIUS HIGH SCHOOL
Matriculation
2004 — 2009
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