Sumit Singh Tomar
eCommerce Strategist | Digital Marketing | International Market | Amazon Specialist
- Role
- Senior Manager International Marketplaces at Group Bayport
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sumit Singh Tomar
E-commerce & Digital Growth Leader with 13+ years of experience driving revenue…
Experience
Senior Manager International Marketplaces
Oct 2023 — Present · Gurugram, IN
Managing and overseeing the digital marketing for in-house brands, targeting international markets (USA, UK, Canada, and Australia).• Ownership of Selling on Amazon.com, Amazon.ca, Amazon.com.mx & Amazon.co.uk - Strategize, implement, measure, and optimize campaigns.(USA, UK, Canada & Mexico).• Develop and execute Annual Operating Plan (AOP) & Go-to-Market (GTM) Strategy with internal and external teams, aligning strategies across digital marketplaces.• Led digital marketing initiatives, including Search, Shopping, Pmax, Sponsored Ads, Brand Ads, Video Ads, and Display Ads by utilising Google, Bing & Amazon Ads, achieving significant ROI improvements.• To carry out relevant consumer research / market analysis in order to bring desired product selection as per market trend.• Conduct keyword research using tools like Keyword Planner, SEMrush & Helium 10, optimizing product listings for SEO, SEM and increasing search visibility.• Responsible for inventory management, product listings, pricings, catalogue keywords optimization & creatives designing.• Collaborated with cross-functional teams to enhance product visibility and streamline merchandising efforts across platforms.• • Work with stakeholders for A+ content, images & videos for the display Page and brand store.• Communicate regularly with cross functional teams on status, timelines, budgets, deliverables etc.• Prepare and present metrics, complete and accurate data in weekly, monthly reports.• Understanding business/revenue model and goals. Strategizing, planning, budgeting & execution.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA, Digital Marketing
Lingaya's Vidyapeeth
Bachelor of Technology - BTech, Electrical and Electronics Engineering
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.