Sumit Singh
- Role
- Marketing Manager at Xiaomi India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sumit Singh
A seasoned Retail & BTL Marketing professional with 19+ years of experience across…
Experience
Marketing Manager
Mar 2022 — Present · Mumbai, IN
Social Media- Managing social media handles and paid promotions with admin rights on Facebook and Instagram region accounts.• Channel handling- MIPP, Mi Home, LFR, Alternate Channel, RRF, LFR, and Mi Store/Studio.• Virtual Merchandising-Responsible for Virtual Merchandising team performance and its score %- month on a monthly basis with 100% adherence to the planogram• Product Launches- Launched 22 models successfully, instrumental in establishing Redmi and Xiaomi brands in the market.• Store Launch- Responsible for a Store launch, Studio launch, and MI Home and its sell-out performance.• Budget Handling: Handling Budget both for National and regional channels, focusing on RRF and LFR partners.• Vendor Management- Managing vendor and audit process to ensure policy adherence, Increased efficiency, and maximized savings by negotiating vendor contracts• Competition Mapping- Monitored trends in social media, industry, and competitive landscape to create new material.
Education
M A Inter College
12th, Commerce
1995 — 2001
The ICFAI University, Dehradun
Master of Business Administration - MBA, Marketing and Banking
2005 — 2007
St. John's College Agra
M.com , Commerce
2004 — 2005
St.johns college Agra
B.com, Commerce
2002 — 2004
Skills
- Advertising
- Excellent Interpersonal Skills
- Learning Attitude
- Market Research
- Trade Promotions Skills
- Retail
- • Marketing Operations
- Management
- Product Management
- Problem Solving
- Possess a Flexible Attitude
- Brand Management
- Marketing Strategy
- Strong Analytical
- Media Planning
- Key Account Management
- • Merchandizing Support for Retail Visibility.
- Sales
- Market Planning
- • Market Execution.
- Marketing
- Customer Engagement
- Brand Development
- • Vendor Management.
- Relationship Building Skills
- • Retail and Outdoor Visibility.
- Team Management
- Business Development
- Organizational Abilities
- Marketing Management
- Marketing Communications
- • Distributor and Retailer Meet.
- Vendor Management
- • Btl and Atl Activities
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