Sumit Sahu

Sr Team Lead, Ad Operations & Programmatic Strategy | CTV & Prebid Expert |Driving Publisher Revenue Growth for Global Markets | Yield Optimization

Role
Senior Team Lead at DataBeat
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Sumit Sahu

Ad Tech and Programmatic Advertising professional with a strong track record in leading high-performance ad operations teams, optimizing campaigns, and driving publisher revenue growth across global markets. Currently managing a 12-member team at DataBeat, delivering end-to-end ad trafficking, programmatic strategy, and client success management for US-based publishers.Proficient in display, video, native, and CTV monetization, with hands-on expertise in platforms such as Google Ad Manager (GAM), DCM, TAM, Connatix, LiveIntent, Teads, Placement.io, PubMatic, OpenX, Magnite, and SpringServe. Skilled in Prebid header bidding implementation, SSP integrations, yield optimization, and ad exchange management.Known for streamlining ad ops workflows, improving fill rate & eCPM, and leveraging data-driven insights to maximize ROI. Adept at cross-platform monetization strategies and building long-term client partnerships that deliver measurable business impact.

Experience

  1. Senior Team Lead

    DataBeat

    Feb 2026 — Present · Hyderabad, IN

Education

  • St. Mary's Group of Institutions Hyderabad

    Bachelor of Technology, Civil Engineering

    2014 — 2018

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Sumit Sahu — Senior Team Lead at DataBeat in Hyderabad, TG, IN | Unifers