Sumit Rastogi
Director Business Development – India at OTTera | CTV & OTT Growth | Programmatic Monetization | Global Media Strategy
- Role
- Director Business Development at Ottera Adnet
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Sumit Rastogi
I help CTV and OTT platforms scale monetization globally by aligning programmatic demand with premium content partnerships.Over the last 18+ years I have worked with media companies and platforms across India the US Europe and LATAM to build sustainable premium video businesses focused on outcomes not just scale.My current focus is on the shift in CTV monetization from scale led buying to quality first outcome driven models especially in emerging markets. I believe the next phase of CTV growth will be defined by curated supply privacy first frameworks and stronger collaboration between publishers SSPs and buyers.I actively engage with industry leaders on CTV monetization programmatic activation PMPs kids and family safe advertising and regional content scalability.Open to conversations around CTV strategy partnerships and industry forums.Specialties: CTV and OTT Business DevelopmentProgrammatic MonetizationContent Partnerships and AcquisitionContent Distribution StrategyOTT White Label PlatformsGlobal Market ExpansionPublisher and Platform Partnerships
Experience
Director Business Development
May 2021 — Present
Education
Bareilly College Bareilly
BSc - ZBC
Symbiosis Institute of Management Studies
MDBA, Marketing
2002 — 2004
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