Sumit Mitkari
Category Lead - ITC Limited - ABD | Ex Absolute ® | Ex Ninjacart | Ex FarmBee Experienced Channel Sales and Category P&L Management with Expertise in Fresh FnV Procurement and Supply Chain, Key Accounts Management.
- Role
- Category Lead Fresh Fruits & Vegetables Itc Maars Driving Growth, Building Agri-value Chain at ITC Limited
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
Experience
Category Lead Fresh Fruits & Vegetables Itc Maars Driving Growth, Building Agri-value Chain
Jun 2023 — Present · Mumbai, IN
Strategic Leadership | Supply Chain Transformation | P&L Growth Leading the Fresh Fruits & Vegetables (FnV) category with full ownership of strategy, sourcing, supply chain, and sales execution—driving category growth through innovation, digitization, and data-backed decisions. Architected and scaled a farmer-first supply chain model by integrating Farmer Producer Organizations (FPOs) into the ITC MAARS platform—ensuring traceability, sustainability, and value realization across the chain. Managing the P&L for the FnV category, optimizing cost structures and improving gross margins while expanding product reach and improving service levels to diverse customer segments. Leading strategic sourcing and demand planning for both internal RM supply and external B2B clients, including modern trade, institutional buyers, and Q-commerce players. Driving value creation through differentiated offerings in IPM and Organic produce—aligning with consumer trends and food safety regulations. Formulating and executing market expansion and penetration strategies to scale supply volumes, improve throughput, and drive customer satisfaction.
Education
Maharashtra Institute of Technology
Master of Business Administration - MBA, Marketing
2013 — 2015
Mgm College Of Engineering & Technology
Bachelor's Degree, Computer Science
2008 — 2012
Skills
- Customer Satisfaction
- Logo Design
- Management
- Creativity Skills
- Marketing
- Business Strategy
- Team Management
- Online Marketing
- Taglines
- Advertising
- Business Development
- Research
- Branding
- Brand Development
- Customer Service
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