Sumit Kumar
SEO Team Lead at Nippon Data | Organic Growth Expert
- Role
- Search Engine Optimization Team Lead at Nippon Data Systems
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Sumit Kumar
As a SEO Team Lead with over 5.8 years of hands-on experience in strategizing and…
Experience
Search Engine Optimization Team Lead
Jul 2025 — Present · Noida, IN
Revamped the corporate website with complete design and SEO alignment.• Developed short-term brand awareness strategies through content planning and review strategies.• Built and updated XML sitemaps, fixed crawl issues, and submitted them to Google for better indexing.• Created and implemented schema markup (JSON-LD) for products, FAQs, breadcrumbs, and articles.• Worked on topic clusters and pillar content strategies to build topical authority and strengthen internal linking.• Managed Google Ads campaigns and optimized paid media (Google Ads & Facebook Ads).• Built and maintained GSC and GA4 dashboards to track SEO KPIs such as impressions, clicks, rankings, conversions, sessions, and bounce rates.• Resolved technical issues including crawl errors, broken links, and duplicate content.• Conducted competitor audits, backlink analysis, and disavowed toxic links.• Fixed indexing issues in GSC such as Page with Redirect, Soft 404, and Discovered – Currently Not Indexed.• Created detailed SEO performance reports (weekly/monthly).• Used tools like Google Analytics, Search Console, SEMrush, Looker Studio, Screaming Frog, and Copyscape.• Attended SEO webinars, industry conferences, and internal meetings.• Monitored Google Core Updates and adapted strategies accordingly.
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