Sumit Kumar Bhoumick
Cluster Manager
- Role
- Marketing at Emami Frank Ross
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Sumit Kumar Bhoumick
PGDM in Marketing with 16 years experience in Brand Management, ATL & BTL Marketing…
Experience
Marketing
Oct 2022 — Present · Kolkata, IN
Handling Day To Day Pathology - Services (Marketing /Operations/Sales)• Responsible for BTL Planning and Execution• Generate leads and activation through – CRM and Digital. • Responsible for new pathology collection centre opening• Looking after a customer marketing team CRM team and Phlebotomist team• Marketing Budget and marketing calendar preparation. • Vendor management. • RWA campaign planning and execution • Store level branding • Leading a team of around 7 employees and showing them the growth path as well as mentoring them to perform their task more effectively and efficiently.• Health camp organizing at own stores and corporate • Run digital campaign like facebook campaign, whatsapp & SMS blast for service awareness and lead generation • Handaling visibility campaign, like busback, poster & dangler deployment, clipon & GSB deployment on stores• Preparing marketing calendar quarterly basis, PJP planning. • Digital Activation on lead generation and brand awareness.
Education
All India Management Association (AIMA)
PGDM
2006 — 2008
University of Calcutta
Bachelor of Commerce - BCom
Skills
- Marketing
- Public Relations
- Business Strategy
- Advertising
- Btl Activations
- Competitive Analysis
- Marketing Communications
- Brand Management
- Marketing Strategy
- Merchandising
- Team Management
- New Business Development
- Customer Engagement
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