Sumit Sahu Kumar

About Sumit Sahu Kumar

I am a passionate Marketing Operations and Data Analytics professional with over 4 years of experience in managing and optimizing campaign data, CRM systems, and marketing automation tools. Skilled in Salesforce, Pardot, Power BI, and SQL, I specialize in transforming raw data into actionable insights that drive business decisions and improve marketing performance.At Publicis Sapient, I have worked extensively on lead scoring models, campaign reporting, data integration from platforms like LinkedIn and Facebook, and dashboard creation using Power BI and Salesforce. My technical toolkit includes Python for data cleansing, advanced Excel for data management, and HTML/CSS for template designing and system audits.I am deeply committed to continuous learning, improving operational efficiency, and delivering results that create impact. I believe data tells a story — and my passion lies in making that story meaningful for businesses.Currently, I’m open to opportunities where I can further apply my skills in data analytics, CRM management, and marketing technology to drive innovation and business growth.Let\'s connect and explore opportunities to collaborate!

Experience

1. Senior Associate ((Data and Insights)

   Publicis Sapient

   Mar 2026 — Present · Gurugram, IN

   Develop and maintain advanced Salesforce reports and dashboards, using visualizations and analytics to provide actionable insights for marketing and leadership teams. Manage and optimize multi-channel campaign data integration by consolidating leads from platforms such as LinkedIn, Facebook, and SalesSpider, DigitalZone ensuring accurate processing and ingestion into Salesforce 360 using Data Loader and standardized workflows. Design, implement, and optimize lead scoring models to improve campaign targeting, lead prioritization, and overall marketing effectiveness. Collaborate across teams to ensure seamless data flow and integration between Sales Cloud and Pardot, leveraging strong knowledge of HTML/CSS to support campaign audits and marketing asset validation. Execute and optimize marketing operations processes within Pardot, including data management, campaign tracking, and lead lifecycle monitoring. Maintain high standards of data governance and data hygiene by validating and cleansing marketing databases using tools such as ZeroBounce, Excel, and automated validation processes. Utilize JIRA to manage operational workflows, track tasks, and ensure timely resolution of marketing operations requests. Build and maintain interactive dashboards and performance reports using Power BI and Salesforce to support data-driven marketing decisions. Apply Python-based data processing and automation techniques for data cleansing, transformation, and manipulation to improve operational efficiency. Leverage Advanced Excel capabilities (XLOOKUP, XMATCH, Power Query, VBA) for large-scale data management, reporting automation, and quality assurance.

Education

• Indira Gandhi National Open University

  Master of Computer Applications - MCA, Computer Science

  2020 — 2024

• Indira Gandhi National Open University

  Bachelor of Computer Applicaton, Computer Science

  2017 — 2019