Sumit Kumar
Tech Lead @Shell
Signup · Get unlimited contacts
WORK HISTORY
Tech Lead @Shell
London, GB
Working in Analytics and Customer Data Platforms solutions to bring together all data sources under one roof to acquire a 360-degree view of the customer profile. Expertise in AEP successful WebSDK migration (Analytics, Target, Audience Manager) from legacy at.js/AppMeasurement setups. Working in the areas of data and insights, personalization, visitor identification and activation, tag management, privacy & consent management. Worked on CMP for cookie management platform GDPR compliance. Experience in Kochava MMP for attributing app installs to ad campaigns. Implemented Adobe Target and Audience Manager, enabling A/B testing, personalization, and unified customer profiles for global shell app.
EDUCATION
Digital Marketing Institute
PGDM, Digital Marketing, Ireland
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Bachelor of Engineering (B.E.), Computer Science
SKILLS
ABOUT SUMIT KUMAR
Over 15 years of international experience in digital analytics, audience segmentation, personalisation, optimization & CMS for various online businesses. Knowledgeable in define, design, development, and deployment of Adobe experience cloud- WebSDK-Analytics, Launch, Target, AAM, Campaign etc- Worked directly with Adobe Systems - Consulting & supported Fortune 500 clients in different sectors e-commerce-retail, finance, media, travel etc for exp cloud AEC- Experience in leading, mentoring & training a team of technical consultants for-Adobe Analytics, Launch implementation, Audience seg AAM, Target, A/B, MVT, XT testing, personalization, campaign etc- Worked on MSDP-mobile service delivery platform (Portal composer, designer & 3rd party integration using XML). Developed 3G WAP portal for one of the largest telecom operator- Web development via CMS- Joomla, Drupal; Adobe experience Manager AEM,• Adobe Certified- Experience Platform, Analytics Architect, Audience manager Architect, Campaign Standard Developer, Analytics Developer, AEM for marketers• Implement Application Services Powered by Adobe Experience Platform• Extend and Customize Adobe Experience Platform for Developers• Salesforce Certified- Datorama• Google- GAIQ, Mobile Sites• Python- Data structure• Using Python to access web dataSpecialties- Implementation- Launch SPA, AEP Edge/Websdk, xdm schema, GA, Mobile app tagging SDK5- android, iOS, react native, POI, PlacesData export using analytics API 1.4 & 2.0 to send to data lake/ Athena.MMP- KochavaOther TMS: Tealium, GTMOptimization- Adobe Target-web/appDMP- Adobe Audience Manager (AAM)CDP- AEP, Tealium AudiencestreamVisualization - Analysis Workspace, Datorama, Amplitude Audit- Observepoint, assuranceHeatMap- Activity Map, hotjarAutomation- Adobe CampaignPM - Jira, SalesforceCloud Platforms -GCPCMP- EvidonLanguages- Python, JavaScript, jQuery, CSS, HTML, XML, Shell Scripting, PHP with My SQLAzure data bricks
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.