Sumit Kumar

About Sumit Kumar

Led High-Performing Global Team: Directed a dynamic team of 15 researchers and interns worldwide, fostering collaboration and driving impactful market insights.• Pioneered Advanced Analytics Dashboards: Designed and implemented intuitive HubSpot dashboards, enhancing data visualization and strategic decision-making.• Comprehensive Market Analyses: Executed in-depth company, competitor, trend, cohort, and net dollar retention analyses, delivering actionable intelligence for business growth.• Drove Primary Research Initiatives: Spearheaded primary research to optimize product features, aligning offerings with market demands and fueling product expansion.• Optimized Business Operations: Leveraged SAM, TAM, and SOM frameworks to streamline sales, customer, and revenue operations, boosting efficiency and scalability.• Enhanced Customer Insights: Developed targeted questionnaires and surveys, uncovering client preferences to improve product proficiency and drive growth.• Mastered Data Analytics: Excelled in data processing, validation, manipulation, and statistical analysis, ensuring robust and reliable insights.• Tracked Industry Trends: Monitored global market and competitive trends, providing monthly, quarterly, and yearly insights to guide end-to-end sales strategies.• Strategized with Cutting-Edge Tools: Utilized Maxio, Clearbit, Google Ads, and Revenue Hero to build data-driven strategies, enhancing pricing and product launches.• Delivered Strategic Reports: Crafted predictive and financial analysis reports using HubSpot, Advanced Excel, and PowerPoint, informing leadership on growth metrics and market opportunities.

Experience

1. Market Research Manager

   Moxo

   Jan 2021 — Present · Bengaluru, IN

   Comprehensive Analytical Skills: Proficient in Market Research, Revenue Operations, Sales Operations, Customer Success Operations, Competitive Analysis, Market Intelligence, and Business Evaluation (using SAM, TAM, SOM) to deliver predictive analytics and strategic insights for clients.•Research: Collaborate with clients and stakeholders to conduct primary research and collect quantitative data, creating surveys and questionnaires to understand customer needs and fuel business expansion.•Data-Driven Decision Making: Demonstrated success in implementing dynamic dashboards and leveraging tools like HubSpot and Salesforce to optimize lead generation, enhance customer conversion, and evaluate business performance.•Customer Retention & Growth: Skilled in conducting in-depth cohort analysis, tracking Customer Acquisition, Net Revenue Retention (NRR), Gross Revenue Retention (GRR), and recurring customer trends across weeks, months, quarters, and years to uncover actionable business insights.•Market Trend Analysis: Proven ability to analyze market trends and competitor performance, delivering strategic insights that empower data-informed decision-making and strengthen client market positioning.•CRM Proficiency: Expert in utilizing CRM platforms (HubSpot, Salesforce) to streamline lead generation, improve conversion rates, and enhance customer engagement processes.•Cross-Industry Impact: Conducted research across diverse industries to refine product outreach strategies, ensuring alignment with customer expectations and market demands.• Proven Business Impact: Developed and executed marketing strategies in collaboration with executives, resulting in a 30% increase in company growth by aligning customer-centric solutions with market opportunities.•Actionable Insights for Growth: Delivered customer-focused insights for industries like Automotive, Banking, and Manufacturing, enabling clients to position their products effectively and achieve competitive market success.

Education

• Saraswati Vidhya Mandir

  12th, Engineering Science

• Ludhiana College of Engg. and Technology, Ludhiana

  B.Tech, ECE

  2010 — 2014