Sumit Kesarwani

Sr Manager Digital @Publicis Groupe

Mumbai, IN

Responsible for driving the strategy, innovation and performance of multiple client Paid Media strategies and building long lasting client relationships• Work directly with Director, Client Services to plan, implement and audit paid media campaigns strategies that align with client KPIs and marketing goals• Collaborate with the Director, Client Services on cross-channel marketing strategy for clients.• Play lead role in developing Paid Media channel strategy for clients, aligned with organizational and marketing goals and KPIs, including Programmatic Display, Social, and Video• Responsible for quality of Paid Media deliverables, including alignment with clients marketing objectives• Overall focus: Media Planning, Team handling, Paid Media, Programmatic Media, Social Media Marketing. Tools used: DV360, Meta, GDN, Twitter, LinkedIn and Snapchat.

Integral University, Lucknow, Uttar Pradesh

BCA, Computer Application