Sumit Das

About Sumit Das

Profile Summary A dynamic & experienced professional with 13 years of rich & extensive experience in formulating, implementing & communicating the organizational vision & strategic plans for business development; worked in top-notch industries of Tyre Industry in West Bengal & North East region. Developed, reviewed and reported on the business development division’s strategy, ensured the strategic objectives are well understood and executed by the team; positioned business growth through Go-to-Market planning, pipeline generation, financial performance, and revenue generation. Led the delivery of the self-serve channel roadmap for all new campaigns and initiatives like Ad campaigns, Dealer & Mechanical Meets and so on; backed initiatives such as budget preparation, forecasting of sales targets, and so on. Defined product/channel marketing strategy including development of channel marketing activities in accordance with overall business goals and objectives; led the development of 40 Dealers and 2 distributor in 8 months as we have started from the scratch in ATG. Managed recruitment, mentoring & training personnel and managers to deliver quality services in market; appointed & trained Sales Force /Distribution network for better extraction in revenue generation.

Experience

1. Rsm

   Ceat Limited

   Apr 2022 — Present · Chandigarh, IN

   Key Result Areas-#Service • Confer with key customers to provide information about products or services, or obtain details of complaints. • Handle escalated complaints, settle disputes, and resolve grievances and conflicts. • Review all relevant information to assess pattern of complaints and to determine possible causes of # complaints • Manage and ensure resolution of complaints received at the BPO pertaining to the allocated region • Analyze overall product performance data • Review high value claims adjustments with channel partners & customers, examining parts claimed to be defective, and approving or disapproving the claims # Coaching/ Training • Assess, implement and supervise the training needs and programs of sales staff • Provide ongoing support to the sales staff to manage non-routine/ high value complaints and claims #Demand generation & Retention • Implement sales strategy for achievement of sales target for each Segment and Product in the assigned geographic region through Key accounts. • Seek potential key accounts and direct customers to expand the customer base for CEAT. • Review that processes related to dispatch, payments and claims for the key accounts are within stipulated timelines • Ensure that key accounts are retained and intervene when required • Conduct regular meetings with big fleets. • Contact regular and prospective key customers to demonstrate products, explain product features, and solicit business • Participate in technical discussions with customers #New Business Development • Seek new potential accounts and product opportunities within the designated geographical area thereby expanding the CEAT customer base. • Conduct periodic surveys to assess customer perception on service and brand image, and provide related inputs to the marketing.#Relationship Management • Visit regularly key customers for the region. • Partner with Customers by resolving their problems / challenges with respect to sales & marketing of CEAT products.

Education

• Master School of Management(AICTE)

  PGDBM, Marketing

  2004 — 2006