Sumeet Gupta

About Sumeet Gupta

I am a digital and growth leader with 15+ years of experience helping organizations translate data, technology, and AI into measurable business outcomes. My work sits at the intersection of strategy, customer experience, and revenue growth, where I partner with senior leadership to drive enterprise-wide transformation.Across insurance, fintech, e-commerce, and global services organizations, I have led large-scale initiatives spanning customer data platforms, MarTech ecosystems, advanced analytics, and AI-driven personalization. My focus is not technology adoption for its own sake, but creating clarity, prioritization, and impact—improving acquisition efficiency, increasing conversion and retention, and optimizing cost structures.Currently, I lead MarTech, Digital Transformation, and AI/ML Strategy at Group Bayport, where I own end-to-end strategy and execution for customer data, omnichannel engagement, and intelligent decision systems. I work closely with business, product, and technology leaders to align digital investments with growth priorities and long-term enterprise value.

Experience

1. Head of Martech, Digital Transformation & Ai Ml Strategy

   Group Bayport

   Aug 2024 — Present · Gurugram, IN

   Own enterprise MarTech, customer data, and AI strategy supporting customer acquisition, engagement, and retention across digital channels-Partner with senior leadership to align digital investments with growth, efficiency, and customer experience priorities-Leading the unification of customer identity and real-time engagement capabilities through RT-CDP, enabling scalable personalization and faster time-to-value across marketing and service journeys-Driving adoption of Generative AI and advanced analytics to improve segmentation, content effectiveness, and predictive decision-making-Define prioritization frameworks and trade-offs across platforms, vendors, and use cases to balance speed, risk, and business impact-Advise stakeholders on roadmap sequencing to ensure foundational capabilities precede advanced personalization and AI use cases-Oversee end-to-end architecture and rollout of Adobe Experience Cloud (AEP, CJA, Target, Analytics), ensuring governance, scalability, and ROI-Design and manage cloud-based data platforms (AWS, GCP, Azure) with a focus on cost efficiency, reliability, and analytics readiness-Lead and mentor cross-functional teams spanning data, analytics, engineering, and marketing-Act as a bridge between business leaders and technical teams, translating strategy into executable roadmaps with measurable outcomes.

Education

• Delhi University

  B.Com, Commerce

  2008 — 2011

• Sikkim Manipal University - Distance Education

  Master of Business Administration - MBA, Marketing

Skills

• Python
• Sem
• Doubleclick Bid Manager
• Crm
• Big Data Analytics
• Online Marketing
• Affiliate Marketing
• SEO
• Smo
• Mysql
• A/B Testing
• Landing Page Optimization
• Doubleclick for Publishers
• Omniture
• Customer Acquisition
• Product Management
• Search Analysis
• Msn Adcenter
• Facebook
• R
• Wordpress
• Search Advertising
• Sql
• Yahoo Search Marketing
• Data Analysis
• Blog Marketing
• Google Webmaster Tools
• Web Analytics
• Doubleclick Campaign Manager
• Online Reputation Management
• Ppc
• Conversion Optimization
• Marketing Strategy
• Html
• Business Strategy
• E-Commerce
• Adsense
• Social Media Marketing
• Online Advertising
• Product Development