Sumeet Rao

About Sumeet Rao

I’m a Performance Marketing Specialist with 6+ years of experience driving growth for global and Indian brands across FMCG, e-commerce, and digital-first industries. My expertise lies in Google Ads, Meta Ads, OTT media buying, and demand generation campaigns (CPAS, Google CO-OP), where I’ve consistently delivered ROI-focused strategies and scaled brand visibility.I’ve had the opportunity to manage campaigns for household names like Dove, Kwality Walls, Magnum, Hellman’s, Bru Coffee, Lux, Closeup, Pepsodent, Vijay Sales, Tourism Thailand, and Hero Cycles. From budget optimization and audience planning to cross-platform execution and analytics, I bring a data-driven yet creative approach to performance marketing.

Experience

1. Performance Marketing Manager

   Groupm

   Oct 2024 — Present · Mumbai, IN

   Experienced in leading end-to-end campaign planning and execution for top FMCG brands including Dove, Kwality Walls, Magnum, Hellmann’s, Bru Coffee, Lux, Closeup, Pepsodent, Lux International, Surf Excel, Horlicks, Boost, and Knorr.Spearheaded CPAS and Google CO-OP demand generation campaigns as well as DTC performance campaigns, consistently achieving ROAS of 1 and above.Partnered with retail brand managers to design and implement data-driven audience strategies that enhanced campaign efficiency and reach.Actively managing and optimizing campaigns across Amazon ADSP and other key digital platform

Education

• Wilson College Chowpatty Mumbai 400 007

  Bachelor of Arts

• Edupristen

  Diploma , Digital Marketing

Skills

• Microsoft Office
• Customer Service
• Management
• Leadership
• Project Management
• Microsoft Word
• Powerpoint
• Strategic Planning
• Research