Sumeet Baruah
Associate Vice President & Zonal Head Commercial - Eastern Indian States @Godrej & Boyce Mfg. Co. Ltd.
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WORK HISTORY
Associate Vice President & Zonal Head Commercial - Eastern Indian States @Godrej & Boyce Mfg. Co. Ltd.
Kolkata, IN
Heading Operations, P&L, Customer Support, Warehousing, Logistics, Distribution, Commercials, Administration, Personnel and Enterprise Resource Management, with an Annual Top Line of INR 2600 Crores Formulating Business Strategies, aligned with the company’s objectives, delivering results in Profitability & Growth Planning & executing ATL/ BTL, In-Store Promotions, Offline/ Digital Marketing, Visual Merchandising, Trade, Retailer & Channel Schemes, to improve customer awareness, build brand presence and drive sales Overseeing Supply Chain Operations, optimum utilization of available spaces in Warehouses / Fulfillment Centers & Hubs, Transportation, and Logistics for 100% On-Time-In-Full (OTIF) deliveries across Sales and Distribution Channels Driving business development, and sales by acquiring new accounts and expanding the existing customer base Leading and mentoring a team of 120 Members having 6 Direct Managers & 55 Managers Appointing channel/distribution/franchisee partners for deeper market penetration and reach. Overseeing stock/ inventory/credit control, ROI making the business viable for channel partners CII Business Excellence – a holistic framework that helps businesses improve their performance and create a value framework for stakeholders by international benchmarks Analysing competitor activities/ market trends, KPIs and devising strategies to achieve higher sales Negotiating and finalizing contracts/ SLAs with the best terms and conditions, ensuring timely payments Overseeing Commercial Activities like Tendering, Bidding, RFQs / RFPs, Deal/ Order Wins, Contract Negotiations, POs, Vendor Payments, Costs Benchmarking, SLA and KPIs Driving Adoption of Automation Solutions for improved productivity/ profitability, customer experience, cost-efficient operations, and building an online presence
EDUCATION
Guwahati University, Assam
Bachelor of Arts - BA, English Honours
Institute of Modern Management, Kolkata
MBA, Management
ST EDMUND'S SCHOOL . SHILLONG
Indian Certificate Secondary Education , Science and Humanities
ABOUT SUMEET BARUAH
Commercially driven Business Growth & P&L Head, bringing thought-provoking perspectives from the ground-up to successful Profit Center Operations, scaling a business from 0-1, delivering top & bottom-line growth, ROI, EBITDA, and P&L benefits. Throughout my career, I have forged strategic alliances, built a strong dealer/channel/franchisee network, drove delivery of high-quality products /services and ensured maximum customer satisfaction, repeat and referral businessTurnaround & Start-up Consultant: Adept in rendering Strategic Consultancy on New Investments/ Start-Ups, Business/ Distribution Expansions, Commercial Contracts, Product Market Fit, Brand Vision and Sales Roadmap to help achieve profitable operations and revenue growth in competitive market environments. Led due diligence, market /competitor analysis, adherence to statutory compliances, safeguarding organizations from any internal /external risksLong-term Career Hallmarked with Breakthrough Success at Godrej & Boyce Mfg. Co. Ltd; presently working as AVP & Zonal Head, Corporate Commercial – East India, heading the Commercial Enterprise Operations with USD 250+ Mn Turnover. Previously worked at UAE as Head of Business Operations for Middle East & North Africa, for 6 Years, establishing the company as a leading brand globally Key Milestones: Led Resource Planning and Infra Development (Office Space 59K SFT / Warehouses 9.34 Lacs SFT) Pioneered Process Improvement/ Automation, resulting in high operational efficiency, time, cost and resource savings Institutionalized Systems, CII Business Excellence Program, Corporate Governance, Enterprise Risk Management, Talent Development/ Retention, etc. Initiatives as a Key Member of the Divisional Management Council Directed all aspects of Supply Chain Management, Vendor/ Supplier /3PL Development, Logistics & Warehousing, to ensure seamless supplies, stock availability, dispatch, storage, and receipt of goods/ OTIF deliveries Gave Interviews which were Published in Industry Journals like Khaleej Times, UAE & Plan Man Consulting Journal Recognized by Seniors and Colleagues as a Visionary Leader, Problem-Solver & Go-Getter, I have led and built highly talented teams with an equal desire to win, through regular training & skill development. I strongly believe in the values of Integrity, Honesty, and Discipline, with a commitment to organizational goals. Pleasing personality with a zest for life, in my free time I like to engage in Recreational Sports, Fitness, Movies, and Current Affairs.Connect with me at: b••••••••@gmail.com
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