Sumedh Samarth

About Sumedh Samarth

With over 18 years of experience, I have dedicated my career to the education sector…

Experience

1. Head of Marketing

   Brightwayz Mba

   Apr 2020 — Present · Mumbai, IN

   As the Marketing Head at Brightwayz, I lead the overall marketing strategy, focusing on both ATL (Above-the-Line) and BTL (Below-the-Line) activities to drive brand awareness and student enrollment. My role involves managing the marketing budget and ensuring effective allocation of resources to meet organizational goals.Key Responsibilities:Strategy & Planning: Developing and executing comprehensive marketing strategies aimed at increasing student enrollment and brand visibility.ATL & BTL Campaigns: Overseeing Above-the-Line and Below-the-Line activities to ensure optimal reach and engagement through various channels.Budget Management: Managing and optimizing the marketing budget, ensuring cost-effective execution of campaigns.Business Management: Driving business growth through innovative marketing initiatives and strategic partnerships.Coordination with MBA Institutes: Building and nurturing relationships with MBA institutes to facilitate smooth student enrollment processes.Branch Management: Managing the operations of two branches in Thane, ensuring alignment with the company’s goals and standards.Design & Branding: Overseeing the design, branding, and visual identity of Brightwayz to maintain a consistent and engaging brand presence.Exploring New Markets: Expanding the brand\'s reach by exploring and establishing a presence in new markets like Pune.Team Leadership: Leading and mentoring a dynamic team, fostering a collaborative work environment to drive results.

Skills

• Strategy
• Teaching
• Management
• Sales
• Team Management
• Training
• Acting
• Business Development
• Product Launch
• Analysis
• Recruiting
• Crm
• Filmaker
• Marketing Strategy
• Advertising
• Marketing Management
• Market Research