Sumedha Mahajan

About Sumedha Mahajan

I build brands. I enjoy the 0-1, 1-10 journey and have setup processes from scratch. A true believer in leveraging multiple channels, I have been fortunate to work across a spectrum of channels and scales. From doing co-branded campaigns with the likes of Coca Cola, to creating a GTM strategy focused only on user experience for Paytm\'s loyalty program. From driving promoter-led BTL campaigns in Rajasthan\'s by lanes to marketing and launching the Indian cricket team jersey twice. I am currently helping write the next big chapter for gaming in India, as head of marketing at Ampverse DMI, India.Skilled in Growth and GTM Strategy, Large scale campaigns, Partnerships, with a strong flair for written and oral communication. Proven leadership skills with an MBA focused in Marketing from Narsee Monjee Institute of Management Studies. I started studying psychology primarily because of my volunteer work in mental health, but found it to be of immense value in my marketing journey. The proudest moment in my career was seeing a footage of the WC Jersey launch led by me, being showcased in the middle of a live international match, for millions of fans worldwide.Apart from work, I spend my time on a few things which I believe continuously add value to my growth. One, I write weekly at https://shadesandmuses.substack.com/. Most of my writing is based on stories and observations from my daily life. This has been an excellent creative outlet and helps me communicate better.Two, I conduct sessions for women on negotiation skills. This is primarily because I realised women are terrible at it. A Yale course, many books and lots of research later, I realized how bad it really was. I now do my bit.Third, I continuously upskill and learn. Every year I take a full course (Yale\'s renowned negotiation course, GrowthX, M.A. Psychology,) and some smaller ones for professional and personal development. Eg: World\'s most popular online course on The Science of happiness. I believe this is the only way to grow.As an extension of this, I\'ve also represented India as a delegate in International conferences which have greatly contributed to my learning curve.Off work, I am a voracious reader, mental health advocate and foodie.

Experience

1. Global Talent

   Unleash

   Sep 2022 — Present

   A passion project on the side.Selected as one of the Global Talents among applicants from 150+ countries for UNLEASH Innovation Lab 2022, to work on UN\'s sustainability goals. My preferred SDGs were SDG 3.4 - Mental Health and well being, and SDG 6 - WASH. I was allocated the latter and worked on it using human design thinking framework.UNLEASH is a global initiative that brings together passionate youngsters, problem solvers, and change makers to create solutions, become leaders, and drive networks to help reach the Sustainable Development Goals (SDGs) formulated by the UN for a better planet.

Education

• Vision India Foundation

  Public Policy Program for Executives

  2019 — 2019

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration (MBA)

  2015 — 2017

• KEDGE Business School

  Student Exchange Program

  2016 — 2016

• Devi Ahilya Vishwavidyalaya

  Bachelor of Engineering (BE)

  2009 — 2013