Sumedha Sudhir

About Sumedha Sudhir

Interested in roles that value clear communication, strong relationships, and business context.I have a background in advertising and communications, followed by an MBA and experience in commercial roles where I work closely with customers and internal stakeholders.In my current role as an Assistant Manager at BASF, while I manage key accounts, the work I have most consistently enjoyed and been recognised for is communication — stakeholder engagement, relationship management, and translating business priorities into clear, credible narratives.Alongside this, I have contributed to marketing initiatives, market research, leadership presentations, and industry platforms such as CPHI South Asia. Looking to align my career more closely with communication-led work at the intersection of business, brand, and stakeholders.

Experience

1. Assistant Manager

   BASF

   Jul 2023 — Present · IN

   Business Communications & Stakeholder EngagementRepresented BASF Pharma across major pharmaceutical accounts including Sun Pharma, Lupin, Glenmark, Ipca, GSK, Encube, Nipro, and Bliss GVS, ensuring clear, consistent, and brand-aligned communication with stakeholders.Key Account Management: Managed cumulative business portfolio €27.25 MillionNew Business Development: € 2.9 Million opportunities in the pipeline developed in collaboration with the technical team. Alternate Vendor Development: € 2 Million Business Identified.Developed account plans for major customers, aligning with organizational objectives and market trends.Negotiated pricing and contract terms. Managed overdue collections and credit control, achieving ~95% improvement.Collaborated with internal stakeholders like SCM, regulatory, and technical teams foreffective account managementStrategic Marketing Projects:India Strategy – Excipients & API Roadmap: Analyzed 5-year portfolio growth and forecasted future volume and pricing using market data, competitive analysis, and trend insights.India GTM Strategy: Developed a go-to-market framework by mapping 80+ customers, optimizing distribution, and strengthening account management.PVP Mapping: Leveraged market analytics to assess pricing, volume, and competitive data, generating actionableinsights.VA64 Project: Conducted comprehensive market analysis to identify business gaps and develop strategic growthroadmaps.Events & Brand Visibility:CPHI South Asia (Largest Pharma Expo):Led end-to-end event management for 3 consecutive years — booth strategy, branding, budgeting, and operationalexecution. Partnered with Corporate Communications, managed vendors, and organized customer meetings and networking sessions.Solubilization Symposium:Directed the full event lifecycle for 2 consecutive years, including concept development, branding, audience targeting, execution, and post-event feedback, enhancing brand visibility and stakeholder engagement.

Education

• The South Indian Education Societys College of Commerce and Economics Plot No 71 72 Sion Matunga Estate Sion East Mumbai 400 022

  BMM, Mass Media

• Indo-German Training Centre

  PGDBA, Marketing

  2020 — 2022