Sumanth S Kumar
Product Analyst @ GoDaddy | Data-Driven Decision Making & Product Insights through Analytics, A/B Testing, SQL, Python, and Tableau
- Role
- Product Business Analyst at GoDaddy
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Sumanth S Kumar
With over 5 years of experience in data analytics, data science, and business intelligence, Sumanth is a results-driven professional who transforms complex data into actionable insights that power business growth.Currently a Product/Business Analyst at GoDaddy, he has led impactful initiatives such as decreasing customer churn, driving revenue uplift through A/B and multivariate testing, and building centralized data systems that streamline decision-making. His ability to connect advanced analytics and statistics with business strategy has consistently delivered measurable outcomes from reducing domain cancellations to saving hours through automation.Sumanth’s data science expertise spans machine learning, large language models (LLMs), predictive analytics, and fraud detection algorithms. He brings a strong technical foundation with Python, R, SQL, dbt, Tableau, AWS, and Snowflake, combined with experience in ETL, data engineering, and data visualization. Passionate about the intersection of data science and business value, Sumanth leverages analytics not just to explain what happened, but to predict outcomes, optimize decisions, and create tangible impact on revenue, efficiency, and customer experience.
Experience
Product Business Analyst
Feb 2024 — Present · US
Collaborated with UX, Engineering, and Product teams as the Sales Analytics Lead, driving a 400K+ unit increase in domain sales and generating over $10M through A/B testing initiatives.• Led a “Cancel and Save” A/B test, resulting in a 5% decrease in domain cancellations and improving customer retention.• Automated reporting and built interactive dashboards in Amazon QuickSight, saving 30+ hours per week across stakeholder teams.• Designed a centralized data architecture and led the refactoring of 10+ datasets to unify customer definitions and create a single source of truth.
Education
Visvesvaraya Technological University
Bachelor of Engineering - BE, Information Technology
University of Illinois Urbana-Champaign
Master's degree, Information Science/Studies
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