Sumantra Mukherjee

About Sumantra Mukherjee

Over the past decade, I’ve come to believe that Go-To-Market is not a function — it’s the operating system of a growing business.And today, that operating system is being rewritten by AI.I am a brand-led, AI-first marketing leader working at the intersection of storytelling, data infrastructure, and revenue strategy — helping organizations move from fragmented marketing activity to intelligent, always-on GTM systems that drive predictable pipeline.My journey spans consumer scale with Airtel and Jio, to high-velocity digital environments like WhiteHat Jr, and now enterprise B2B transformation at Datamatics Business Solutions.Across these ecosystems, the core challenge has remained the same:How do you make marketing accountable to revenue — not just reach?I work with leadership teams to solve this by:• Embedding AI into demand generation, content strategy, and buyer journey orchestration• Converting brand narrative into data-informed GTM plays• Aligning marketing, partnerships, and inside sales around revenue-linked KPIs• Building marketing engines that learn, optimize, and scale — not just executeCurrent RoleAs Head of Marketing at Datamatics Business Solutions, I am reshaping our global demand generation strategy across data and digital services — integrating AI-assisted content workflows, intent-led outreach, and partner-driven GTM motions to drive measurable business outcomes.

Experience

1. Vice President Marketing

   Datamatics Business Solutions

   Jul 2024 — Present · Mumbai, IN

   I lead global marketing at Datamatics Business Solutions, architecting AI-powered growth engines that transform marketing into a strategic revenue driver.I operate at the intersection of AI, data and storytelling — aligning Sales, Marketing and Delivery into one cohesive growth system. In an era of automation and algorithms, I believe narrative is the ultimate differentiator. Technology may enable scale, but storytelling builds trust, relevance, and pipeline.My work focuses on embedding intelligence into GTM strategy while ensuring every campaign, conversation, and account engagement carries strategic intent.The future of B2B growth isn’t just AI-led — it’s insight-driven and story-powered.

Education

• IILM University, Greater Noida

  PGDBM, Marketing

  2006 — 2008

• South Point High School, Kolkata

  High School, Science

  1986 — 2002

• College of Engineering & Management, Kolaghat

  B.Tech, Information Technology

  2002 — 2006

Skills

• Media Planning
• Brand Management
• Marketing Strategy
• Product Management
• SEO
• Crm
• Competitive Analysis
• Market Research
• Marketing Management
• Marketing Communications
• Integrated Marketing
• Management
• Event Management
• Team Management
• Telecommunications
• Marketing