Sumanth Bommothi
SaaS, B2B, Fintech - Digital Marketing, Growth, Content, SEO
- Role
- Senior Director of Marketing at Innovapptive Inc
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Sumanth Bommothi
Marketing & Growth Strategy professional with experience in building teams, scaling business in SaaS, Ecommerce companies• Currently part of the Central Digital Marketing Team. Responsible for lead generation and managing a 30+ member marketing team across SEO, content marketing, performance marketing, CRO, Live Chat• Headed Marketing and Growth at Recykal – a technology company powering a Marketplace, offering SaaS products for Waste Management, Recycling, Sustainability sector. Worked with the founders in scaling 60x revenues and raise investment of US$25 Million+ from Morgan Stanley, Circulate Capital and others• Setup and led marketing at Nobero (Athleisure Brand acquired by Aditya Birla Group) – Started as India’s first social commerce marketplace that enabled individuals, influencers, communities to sell online and then pivoted to D2C Brand. Scaled the business from zero to US$ 12 million+ revenues within four years through performance & retention marketing• Helped Polaris, a Gartner Magic Quadrant Leader in Fintech space launch SaaS products in APAC, South East Asia. Worked with product, country heads and devised GTM strategy for retail banking products.
Experience
Senior Director of Marketing
May 2025 — Present · Hyderabad, IN
Currently driving Growth, Digital Marketing initiatives across Paid, SEO, Content Marketing at Innovapptive an Industrial Software Company backed by Vista Equity Partners, Tiger Global Management.
Education
National Institute of Technology Tiruchirappalli (NIT Trichy)
Bachelor of Technology - BTech, Industrial Engineering
Indian Institute of Management, Lucknow
Master of Business Administration - MBA, Marketing
Indian Institute of Management, Lucknow
PGDM, Marketing and Operations Management
2010 — 2012
National Institute of Technology, Tiruchirappalli
Bachelor of Technology (B.Tech.), Production Engineering
2006 — 2010
Skills
- Team Management
- Competitive Analysis
- Six Sigma
- Social Media Marketing
- Product Marketing
- Digital Marketing
- Management
- Business Intelligence
- Market Research
- Go-to-Market Strategy
- Business Planning
- Product Management
- Marketing
- Business Analysis
- Analytics
- Inventory Management
- Program Management
- Supply Chain Management
- Crm
- Brand Management
- Competitive Intelligence
- Lean Operations
- Marketing Strategy
- Strategy
- Supply Chain Consulting
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