Suman Patnaik

VP, Experimentation and Digital Analytics, Global Marketing @BlackRock

Responsible for driving data-driven optimization of digital experiences and marketing campaigns across email, social, and web channels. I work with marketing leaders to analyze campaign performance, derive meaningful insights, build strategy and perform experiments with a goal of incrementally improving digital marketing performance across BlackRock’s business lines- Build and communicate insights around digital marketing performance through data, visualization, and storytelling- Engage with marketing stakeholders to drive a culture of experimentation and analytical rigor across the organization- Identify gaps in data and work with data engineering and platforms teams to resolve those gaps.