Sumanjari Sengupta

About Sumanjari Sengupta

With a dream of weaving in words and images together in myriad ways, I wish to create something new to inspire insight in others and at the same time to be inspired from others. My long drawn experience in digital branded content, writing for travel, healthcare and lifestyle broadens my expanse in maintaining the brand tone while writing content and copy that is crisp and effective. Having worked on the field and analyzing data off it in my academic pursuit, strengthens my will towards critical research and problem solving, understanding the target audience I engage with in my communication. In my 8 years of creative writing experience, across print and digital media, I have worked with brands like BACARDI in the US market and TATA TRUSTS, TATA POWER, ORRA, L&T REALTY in the Indian market. I have also helped launch the travel brand VOYAAH, CRED\'s travel partner and elevated the luxury travel experience of THE Q EXPERIENCES. At ABND I have successfully created the brand identity for the clothes line SAUNDH and have pitched for new business, on board Phonethics at the beginning of my career, working on content and digital marketing strategy. Impactful storytelling is what I bring to the table, with the intent to make brands speak the language that befits its identity.

Experience

1. Senior Analyst - Copy

   Omnicom Global Solutions

   Dec 2023 — Present · Mumbai, IN

   Working with BBDO New York on the social media calendars for BACARDI, Tequila Cazadores and Bombay Sapphire

Education

• Presidency University, Kolkata

  Master’s Degree, Sociology

• Presidency University, Kolkata

  Bachelor’s Degree, Sociology