Sumana Datta
- Role
- Digital Marketing Manager at Nlite Solutions Private Limited
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
Experience
Digital Marketing Manager
Nlite Solutions Private Limited
Oct 2018 — Present · Bengaluru, IN
Prioritizing prospects in line with goals, and working with business development and Analysts to provide strategic input Helping the company grow through performance marketing initiatives for its core business Leading, mentoring, and guiding account managers in their daily efforts against client digital campaign work Negotiating contracts, including renewals, upselling, and being the key contact for new work discussions Prioritizing projects and resources, and working across accounts to ensure proper alignment of resources Planning, executing, and measuring A/B experiments and conversion tests Assessing campaigns against goals, such as ROI and KPIs Optimizing landing pages and user funnel
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