Suman Tiwari
Manager – Database Marketing & Analytics | Marketing Automation | AJO, Unica & Salesforce Expert | Driving Data-Driven Customer Journeys
- Role
- Manager - Database Marketing & Analytics at Genpact LLC
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Suman Tiwari
Results-driven Marketing Automation Manager with over 14 years of experience leading end-to-end campaign execution and data-driven marketing strategies across multiple channels — including email, direct mail, SMS, and outbound.Proven expertise in building and optimizing customer journeys using Salesforce Journey Builder, Adobe Journey Optimizer (AJO), Pega Customer Decision Hub and HCL Unica Campaign, supported by strong analytical skills in SQL, SAS, and database metrics.Passionate about translating complex data insights into personalized, high-impact marketing campaigns that enhance engagement and conversion. Experienced in managing cross-functional teams, optimizing workflows, and delivering measurable business outcomes.Core Specialties:• Salesforce Journey Builder• Adobe Journey Optimizer (AJO)/ enterprise platform (AEP)• HCL Unica Campaign (v7–v11) & Interact• SQL, SAS, Database Queries & Analytics• Marketing Automation Strategy• Campaign Measurement & Optimization• Customer Journey Design
Experience
Manager - Database Marketing & Analytics
Feb 2022 — Present · US
Education
Pune University
B.E, Information Technology
2005 — 2010
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.