Suman Sahoo
Digital Guru Green Belt || Programmatic expert || YouTube || Display || Media Planning/Buying || DV360 || TTD || Open Deals || FMCG || Meta || Tableau || Google Adwords
- Role
- Programmatic Manager at Annalect
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Suman Sahoo
A Master in Business Administration (MBA) holder from University of Bangalore (BU) specialized in Marketing. Good at Digital advertising, Account/campaign Management, Programmatic trading, Client Servicing, Digital Marketing, RTB, Digital Programmatic World,understanding of mobile/online advertising to be champ in digital marketing, marketing funnel, audience journey analysis/data points/management and drive deep engagement with the industry and media agency partners. Consulting and partner with key clients and prospects to help them grow their businesses through using multiple ad platform. Also, providing high levels of analysis, strategy and customer service. Guide and mentor them to focus on the strategic priorities for the business.Expert in Digital Programmatic solutions, Data analysis and effective usage in Digital plans, Account management, Media planning/buying, Publisher Inventory management, Business Strategy, DSP solution provider, Campaign Management/optimization, in all type of revenue models(CPM, CPC, CPD, CPV and CPA etc), RTB, Open Exchange, Private Market Place(PMP), Programmatic Direct/guaranteed, Demand Side Platform(DSP), Supply Side Pltform(SSP), DMP etcPlatforms played with as: DV360,TTD, DCM, DeltaX, IAS, Salesforce, DFP(Ad Manager), Google Adwords, Facebook, Native(Adgebra)
Experience
Programmatic Manager
Aug 2025 — Present · IN
Manager overseeing a cross-functional team of 5 supporting Volkswagen programs across the EMEA region, driving delivery, stakeholder alignment, and continuous improvement while meeting KPIs on quality, timeliness, and cost. Focused on turning strategy into execution, coaching team performance, and scaling repeatable processes to improve outcomes for regional partners
Education
Mount Carmel College, Bangalore
MBA, HR& marketing
2013 — 2015
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