Suman Kumar

About Suman Kumar

With over 20 years of experience in the CPG/FMCG industry, I am the Retail Head at mCaffeine, a D2C first beauty and personal care brand. I have a PGDM from SPJIMR and a B.Tech from IIT Kharagpur, two of the most prestigious institutions in India.My core competencies include designing and executing retail sales and distribution strategy, building brand presence across channels, nurturing talent and creating a performance driven culture. I have successfully managed multi-category portfolios, scale businesses, and cross-functional teams for leading organizations like Marico, Godrej Consumer, and Pepsi (Varun Beverages). My mission is to help mCaffeine grow organically and become a household name in the Indian market.

Experience

1. National Head - Retail

   mCaffeine

   Aug 2022 — Present · Mumbai, IN

   After spending 2 decades in helping large organizations grow organically, I have moved to a role in building Retail for mCaffeine, a D2C first beauty & personal care brand. I am working closely with the founders and the investors on Retail initiative for mCaffeine, conceptualizing Sales and Distribution strategy, scaling up brand presence in GT, MT & Assisted buying channel, and creating Sales organization structure

Education

• Indian Institute of Technology, Kharagpur

  Bachelor of Technology (B.Tech.)

  1995 — 1999

• SPJIMR SP Jain Institute of Management & Research

  PGDBM, Sales & Marketing

  2001 — 2003

Skills

• Customer Insight
• Trade Marketing
• Product Management
• Fast-Moving Consumer Goods (Fmcg)
• Key Account Management
• Market Research
• Account Management
• Distributed Team Management
• Management
• Competitive Analysis
• Brand Architecture
• Channel Sales
• Sales Management
• Marketing Management
• Team Management
• Strategy
• Business Planning
• Fmcg
• Sales
• Marketing
• Product Development
• Below the Line Advertising
• Business Development
• Training
• Market Planning
• Brand Management
• Sales Operations
• Marketing Research