Suman Kumar
Digital Marketing Head at Haier
- Role
- Assistant General Manager at Haier
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Suman Kumar
Over 14 years of experience in Media Advertising including strategy, planning, buying and…
Experience
Assistant General Manager
Nov 2022 — Present · Noida, IN
Led the end-to-end digital transformation, aligning marketing strategy with Gen Z and Gen Y consumer behavior.• Delivered performance-focused digital campaigns across SEO/SEM, social, influencer, CRM, and e-commerce platforms.• Managed agency relationships, digital budgets, and optimized ROAS across campaigns.• Drove Haier\'s market visibility with data-backed content strategies and media buying across YouTube, Instagram, and short-form video platforms.• Launched innovative D2C and marketplace activations with Amazon and Flipkart.• Mentored a cross-functional digital team, embedding agile and MarTech best practices.
Skills
- Search Advertising
- Online Advertising
- SEO
- Smo
- Search Engine Optimization (SEO)
- Landing Page Optimization
- Link Building
- Website Promotion
- Search Analysis
- Msn Adcenter
- Yahoo Search Marketing
- Online Marketing
- Affiliate Marketing
- Social Media Optimization (Smo)
- Pay Per Click (Ppc)
- Online Reputation Management
- Lead Generation
- Keyword Research
- Digital Marketing
- Web Analytics
- Ppc Bid Management
- Advertising
- Organic Search
- Google Webmaster Tools
- Conversion Optimization
- Google Analytics
- Google Adwords
- Sem
- Social Media Marketing
- Atlas Media Console
- Ppc
- Web Marketing
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