Suman Banerjee
Offering 20+ years of rich & diversified experience across various industries – Fast Moving Consumer Electricals, Consumer Durable, Sales Finance , Life Insurance , DTH, Telecom & Hospitality;
- Role
- Head of Sales Operations at Crompton Greaves Consumer Electricals Limited
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Suman Banerjee
Offering 20 years of rich & diversified sales & marketing experience across various…
Experience
Head of Sales Operations
Crompton Greaves Consumer Electricals Limited
Feb 2021 — Present · Kolkata, IN
Headed the entire gamut of Sales & Operations of West Bengal for Electrical homes appliance Division involving Primary, Secondary Sales, and develop new channels, supported by a team of 76.• Presently heading 4 Business Units/ Product Lines like Fan, Light, Appliance and Pumps with an annual turnover of 400 Crores. Every Product line is managed by Separate teams managing the sales.• Responsible for increasing market penetration by launching products in rural markets by catering to deep rural pockets.• Instrumental in launching Rural vertical which caters to <50K pop strata in deep rural pockets.• Build, Develop, Guide, Support & Motivate in order to Perform out of their best by team Members• Meeting Sales & Collection target as per target given to Management on the basis of forecasting & Market Condition.• Managing 300 + channel partners across product lines.• Submitting Market report on Competitor’s activity in the market and improving Publication Relation & Customers Relationship. • Designing & implementing sales plans and logistic to generate sales for achievement of revenue targets.• Conceptualizing marketing promotional activities like In Store Marketing, Print Media, Social/Digital Media, Brochures, Radio Show, Mall Branding/Hoardings/Signage, Events, Direct Marketing.• Maintaining updated Service Matrix in co-ordination with Service Department. Key Achievements• Increased the market share of Fan & Pump products lines by 4% in Last one year.• Maintained a growth of 7% YOY.• Increased market share of Water Heater & Ceiling Light Segment by 20 %• Achieved highest sales of Decorative and Premium fans which contributed to 32%, which is National highest record. • Rural Sales grew significantly in the first year of operations ( 25 Cr) increasing footprints across deep rural markets.• Kolkata Branch is considered one of the top three branches in India in terms of sales value.
Education
South Point High School, Kolkata
Secondary & Higher Secondary Education
1983 — 1996
Amity business school
PGDM, Marketing
1999 — 2001
University of Calcutta
BSC honours, Economics
1996 — 1999
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