Daniela V.
Marketing Specialist at County of Santa Clara
- Role
- Marketing Specialist at County of Santa Clara
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Specialist
Jul 2017 — Present · San Jose, CA, US
Assisted in VHP market research to ensure communication and marketing campaigns met intended goals and key performance indicators (KPIs). Analyzed market quantitative research to develop personas, campaigns, and advertisements for target audiencesAssisted in providing feedback for targeted population surveys for the LGBTQ+, Indian, and Hispanic population in Santa Clara CountyConducted a social media competitor comparative analysis to look for engagement effectiveness and implement strategies to maximize desired outcomes Partnered with Univision television network and presented a community health insurance/coverage informational town hall event to one-hundred (100)+ attendees Participated in Univision\'s Facebook Live session as subject matter expert as VHP’s health coverage representative Created and curated informational/educational content for Marketing & Sales different product lines and Network Services to ensure they are meeting campaign Key Performace Indicators (KPI’s). Materials include- pamphlets- flyers- banners- eBooks- newsletters- and VHP\'s annual calendar Assisted as VHP\'s Spanish language support and copy editor
Education
San Jose State University
Graphic Design
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