Sully Guzman
Content Strategist | Social Media Marketing
- Role
- Content Strategist & Creator at Eli Lilly and Company
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sully Guzman
Hey, I’m Sully! a Creative Strategist building social-first campaigns that drive both…
Experience
Content Strategist & Creator
Jan 2018 — Present · New York, NY, US
Develops, creates, and produces compelling digital content, including videos, graphics, images, and written copy for social media platforms, websites, blogs, and other digital channels; Develops content calendars, scheduled, and workflows to ensure timely content delivery Uses creative skills to craft captivating stories and narratives that effectively communicate clients’ brand messages and engage target audiences; Creates aesthetically pleasing graphics visuals and layouts that enhance the overall impact of our digital content Works closely with cross-functional teams to develop and execute cohesive content campaigns that align with overall marketing objectives; Maintains brand consistency by ensuring all digital content is in line with visual identity, tone, and messaging Monitors the performance of digital content using analytics tools, gathers insights, and makes data-driven decisions to optimize content strategy and maximize audience engagement; Grew a social media brand of followers across multiple social media platforms
Education
University at Albany, SUNY
Bachelor of Arts (B.A.)
Skills
- Customer Service
- Training
- Fundraising
- Microsoft Office
- Sales
- Selling Skills
- Marketing
- Styling
- Event Planning
- Iwork
- Data Entry
- Event Management
- Retail Sales Experience
- Cash Handling Experience
- Spanish
- Microsoft Excel
- Powerpoint
- Writing
- Teamwork
- Management
- Public Speaking
- Microsoft Word
- Organization
- Interviewing
- Social Media
- Nonprofits
- Leadership
- Creative Writing
- Community Outreach
- Interviews
- Social Networking
- Teaching
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