Sulfiya Banu

About Sulfiya Banu

Experienced Analyst with a strong foundation in data analysis, market research, and CRM-based insights, complemented by hands-on experience supporting AI-driven data initiatives. Proven ability to deliver accurate insights, support data-driven decision-making, and improve business processes. Known for analytical clarity, clear data communication, and a collaborative approach to transforming complex data into actionable business outcomes.

Experience

1. Ml Data Associate 2

   Amazon

   Jun 2025 — Present · Chennai, IN

   Analyzed and validated large-scale multimodal datasets (text, audio, image, video) to ensure data accuracy, consistency, and reliability for AI/ML-driven products, supporting informed business and product decisions.* Evaluated AI-generated outputs and model performance, identified data gaps, risks, and quality issues, and provided actionable recommendations to improve system accuracy using tools such as Amazon Bedrock, SageMaker, and Sensei.* Led and coordinated small-scale data projects, managing timelines, quality metrics, and deliverables to ensure efficient execution and alignment with business objectives. Conducted data reviews, audits, and quality checks, including content analysis and transcription validation, to maintain high linguistic and analytical standards across datasets.* Collaborated with cross-functional teams (product, operations, and technical stakeholders) to optimize workflows, improve data tools, onboard team members, and deliver insights through Amazon QuickSight and QuickSuite AI agents for reporting and process optimization.

Education

• University of Madras

  Master of Business Administration - MBA, Business data analytics

• Justice Basheer Ahmed Sayeed College For Women

  Bachelor of Business Management , Business Administration and Management, General

  2018 — 2021