Sukriti Gupta
Senior Consultant at Kantar Analytics Practice
- Role
- Senior Consultant at 凯度
- Location
- Rohtak, HR, IN
- LinkedIn followers
- 500 followers
About Sukriti Gupta
Experienced multi-tasking, senior consultant with a 1.9 year background in analytics and…
Experience
Senior Consultant
Oct 2021 — Present · Bengaluru, IN
Worked with Tech enabled smart city project in middle east-Worked on creating integrated data warehouse, Collating data from different digital media marketing platforms-Worked on wireframes and logics for building a custom visualization tool for digital marketing KPIs utilizing the warehouse-Managed and maximized performance of 5 member team by monitoring daily activities and mentoring team members-Determined areas of improvement and key business issues by collaborating with stakeholders-Worked on cutting downtime by implementing enhanced process flow for better employee productivity-Worked on ideation and identified needs for the next phase of project to provide effective solutions and recommendationsWorked with India\'s largest Content to Consumer Group-Created a non-supervised learning model to understand and form cohorts based on customer behavior using their transactional history and platform usage (add to cart, page and product browse history, search history)-Performed exploratory data analysis and cluster profiling for the generated segments for business understanding and effective targetingWorked with India\'s leading water purifier Company-Conduct customer lifetime value analysis for better targeting of customers in campaigns-Created visualization report for tracking daily business performance on basis of revenue and target budget-Created a customer conversion predictive model to predict renewal of annual maintenance contract and tracking the driver KPIs for the same.
Education
Northern India Engineering College, New Delhi
Bachelor of Technology - BTech
2014 — 2018
Bal Bharati Public School - India
10th
2011 — 2012
Indian Institute of Management Rohtak
Master of Business Administration - MBA
2018 — 2020
Bal Bharati Public School - India
12th
2013 — 2014
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