Sukriti Negi
Design Strategist | Deputy Director, Creative at Myntra | AI driven creativity at Scale
- Role
- Deputy Director - Creative Direction at Myntra
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sukriti Negi
I’m a senior design manager with over a decade of experience shaping impactful, high-performing creative across fashion, beauty, lifestyle, and tech. Over the years, I’ve worked with a range of clients including GSK, Perfetti, lazypay, Phlips, Pay U and companies like ShareChat, and Zostel—translating brand stories into meaningful, results-driven design. For the past 4+ years, I’ve been managing creative at Myntra, where I’ve scaled and shaped key charters like Activations, Beauty, Luxury, Packaging and core Category experiences.I thrive at the intersection of craft and strategy—building scalable design systems, integrating AI into content creation, and leading high-output teams without compromising quality or creativity. My focus is on storytelling that’s not just aesthetic, but effective—creative work that resonates, performs, and leaves an impression.
Experience
Deputy Director - Creative Direction
Oct 2025 — Present · Bengaluru, IN
Education
Banasthali Vidyapith
Bachelor's degree, Graphic Design
2011 — 2015
Skills
- After Effects
- Doodling
- Communication
- Photoshop
- Humorist
- Premier
- Illustrator
- Flash
- Illustration
- Steinberg Nuendo
- Sound Design
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