Sukriti Dangi

Sr. Researcher @FedEx | Data Storyteller: From Consumer Insights to Business Strategies | Ex-Forrester | Purdue MS Marketing (STEM)

Role
Senior Researcher at FedEx
Location
Seattle, WA, US
LinkedIn followers
500 followers
Research & DevelopmentView LinkedIn profile

About Sukriti Dangi

Ever come across someone who sees a storyline in spreadsheets, finds rhythm in data trends, and gets those lightbulb moments from analytics that drive innovation? That\'s right, you\'ve found one — and that\'s me! I delve into data, unearth insights that are often overlooked, and transform them into strategic actions that command attention and inspire success.Here\'s a snapshot of my journey:Finding Clarity in Complexity: At FedEx, I didn\'t just analyze data; I decoded it, revealing actionable strategies that boosted our app usage by 12%. It wasn\'t just about numbers; it was about understanding what they signify.Turning Insights into Impact: My time at Forrester Research was spent harnessing the power of data to guide multi-million-dollar decisions. By translating intricate data into strategic roadmaps, we enhanced client-advisory uptake significantly.My Approach:I believe that data speaks, but you have to listen closely. It\'s about interpreting the subtle trends, understanding the implications, and foreseeing possibilities that even the most sophisticated algorithms can\'t predict. And then, it\'s about charting a course that transforms those insights into tangible strategies — ones that don\'t just resonate on paper but also make waves in the real world.Academic Backbone:My academic ventures at Purdue University and the University of Delhi were more than earning degrees; they were about challenging myself, engaging with diverse perspectives, and learning to navigate the intricate maze of consumer behavior.What\'s Next?I\'m on the lookout for opportunities that call for a blend of analytical rigor and strategic acumen. I\'m eager to contribute to an environment that values data-driven strategies and bold decision-making.Let\'s Connect:Are you in need of a strategist who not just understands data but knows how to navigate it to chart new territories of success? Feel free to reach out. Let\'s explore how we can collaborate to turn data into your strongest strategic asset.

Experience

  1. Senior Researcher

    FedEx

    Feb 2024 — Present · Memphis, TN, US

    Lead a wide range of UX research studies to gather critical insights into user behavior and preferences for FedEx tracking. • Utilize advanced analytics tools to build dashboards for executives that provides real-time insights into customer behavior. • Establish cross-departmental collaborations to integrate user-centric perspectives into the product development lifecycle and the digital strategy.

Education

  • Delhi School of Economics

    Post Graduate Diploma (MBA), International Marketing

    2016 — 2017

  • Purdue University Daniels School of Business

    Master's degree, Marketing Analytics

  • Jesus and Mary College

    Bachelor of Arts (B.A.), English Literature

    2013 — 2016

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Sukriti Dangi — Senior Researcher at FedEx in Seattle, WA, US | Unifers