Sukrithi Balakrishnan
Demand Generation & Product Marketing Leader | B2B SaaS | Pipeline Growth via Campaign Strategy, ABM, and Content | Bay Area
- Role
- Marketing Campaign Manager at Versa Networks
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sukrithi Balakrishnan
I\'m a B2B marketing leader with a passion for building high-impact campaigns that drive real business outcomes. With experience across demand generation, campaign strategy, product marketing, and digital media, I’ve helped cybersecurity and SaaS brands grow pipeline, increase product adoption, and build category awareness.At Versa Networks, I lead integrated campaigns across paid search, webinars, content syndication, and nurture strategies—driving engagement and conversion across different product lines. Prior to that, at ROI·DNA, I partnered with hypergrowth tech clients to scale digital media programs and account-based strategies.My superpowers:Building and scaling demand engines from scratchTranslating complex tech into compelling messagingAligning marketing efforts to sales prioritiesDelivering full-funnel performance—from awareness to SQLsI\'m currently exploring in-office opportunities in the Bay Area where I can contribute as a demand generation or product marketing leader and help bring innovative B2B products to market.Let’s connect if you’re hiring or just want to swap ideas on campaign strategy, GTM plays, or growth marketing!
Experience
Marketing Campaign Manager
Oct 2024 — Present · Santa Clara, CA, US
Education
Padma Seshadri Bala Bhavan Sr. Sec. School
School
1997 — 2012
Rutgers University
Master of Communication and Media (MCM), Communication and Media Studies
2017 — 2018
Rider University
Bachelor of Arts (B.A.), Communication, General
2012 — 2013
UC Berkeley Extension
Professional Sequence in Editing, Professional Sequence in Editing
2016
Rutgers University
Bachelor of Arts (B.A.), History, Digital Communication, Information and Media (DCIM)
2014
Skills
- Imovie
- Oral Communication
- Video Production
- Communication Training
- Wordpress
- Pro Tools
- Communication
- Photoshop
- Social Networking
- Social Media
- Content Development
- Final Cut Pro
- Microsoft Office
- Audio Post Production
- Event Planning
- Editing
- Video Editing
- Javascript
- Event Management
- Cascading Style Sheets (Css)
- Public Speaking
- Leadership
- Html
- Digital Marketing
- Marketing
- Audio Editing
- Social Media Marketing
- Garageband
- Audio-Visual Production
- Powerpoint
- Microsoft Excel
- Microsoft Word
- Visual Communication
- Translation
- Research
- Time Management
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