Suki Murphy

WORK HISTORY

EDUCATION

SKILLS

ABOUT SUKI MURPHY

Strategic Transformation Leader | AI, Digital Innovation & Customer GrowthOver 15 years in management consulting, I’ve built a track record of turning strategic intent into operational reality. I work across the full arc of transformation, from defining strategy and designing operating models through to embedding AI, automation, and data-driven decision-making into how organisations actually work. I’ve delivered measurable outcomes for leading brands across retail, telecoms, financial services, and hospitality, with particular depth in CRM optimisation, customer value management, and large-scale business integration.Clients include:VodafoneThree, Nando’s, ATG, New Look, Habitat, HTC, TalkTalk, Symantec (now Broadcom), Chelsea Football Club, Oracle, Dell, British Airways, Reading Football Club.AI & Digital TransformationAI is only as valuable as the business challenges it solves. I help organisations embed AI into the operating model itself, so that automation, predictive analytics, and intelligent decision-making become part of how the business runs, not a parallel workstream. This extends into the martech layer, from platform strategy and vendor selection through to adoption, with hands-on experience across Adobe Experience Platform, CRM systems, and marketing automation. I hold MIT’s Applied Generative AI certification.Business Strategy & Operating ModelsWorking alongside C-suite executives and private equity firms, I design scalable operating models where digital capability and AI are built in from the start, not bolted on afterwards. Strategic thinking combined with hands-on delivery to ensure transformation is achievable, not aspirational.Customer Growth & InnovationSustainable growth starts with genuine customer understanding. I help businesses blend AI-powered insight with human-led strategy to sharpen segmentation, strengthen loyalty frameworks, and refine revenue models for long-term engagement.Core expertise:AI Strategy & Enterprise Implementation, Digital Transformation & Process Optimisation, Customer Experience & CRM Strategy, Operating Model Design, Predictive Analytics & Data-Driven Growth, Change Management & Executive Alignment, Revenue & Commercial Strategy.My focus is always on practical execution, ensuring that innovation integrates seamlessly into existing business operations.