Sukhman Singh Deol
Local Media Campaign Manager @Wolt
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WORK HISTORY
Local Media Campaign Manager @Wolt
Berlin, DE
Lead the development and execution of regional 360° marketing campaigns across paid, owned, and earned media to align with business growth objectives. • Manage regional media budgets, optimizing allocations across TV, radio, digital, OOH, and print to drive ROI and meet performance targets. • Collaborate cross-functionally with Brand, Partnerships, Performance Marketing, and external agencies to deliver integrated campaign strategies. • Brief and guide creative teams to produce compelling, localized content that supports brand consistency and customer engagement. • Direct media planning and buying across offline and online channels, ensuring cohesive campaign execution. • Negotiate and manage relationships with media agencies and vendors to secure cost-efficient, high-impact placements. • Analyze campaign performance and KPIs, using insights to inform strategic adjustments and optimize results. • Partner with analytics teams to interpret regional media data and drive data-informed decision-making. • Maintain campaign documentation and provide regular performance updates to internal stakeholders. • Contribute to strategic forecasting and planning, shaping long-term regional media strategies.
EDUCATION
Gisma University of Applied Sciences
Master of Science - MS, International Marketing
The University of Law
Master of Science - MS, International Marketing
Manipal University Jaipur
Bachelor of Technology - BTech, Mechatronics
ABOUT SUKHMAN SINGH DEOL
I’m a results-driven marketing professional with experience in marketing, business strategy development, and growth across fast-paced, tech-enabled environments. Currently at Wolt in Berlin, I support the planning and execution of 360° marketing campaigns, contributing to both local and regional marketing strategy. My work focuses on driving user growth, optimizing brand visibility, and aligning performance goals across cross-functional teams.Previously, I worked at Dr Smile, a B2C company specializing in transparent teeth aligners, where I supported marketing initiatives focused on customer acquisition and brand development. I also gained agency-side experience at GLADTOBE, a full-service marketing agency, where I helped develop and execute creative campaigns for clients across various industries. These roles have shaped my holistic understanding of how to drive strategic marketing outcomes across different channels and markets.I hold a marketing degree from The University of Law Business School (ULaw) and am passionate about growing into senior marketing leadership roles such as Head of Marketing or CMO.Core competencies: 360° Marketing Campaigns · Growth & Performance Marketing · Brand & GTM Strategy Market & Competitor Analysis · Customer Acquisition & Retention Cross-Functional Collaboration · Data-Driven Decision Making · Leadership PotentialI’m open to connecting with professionals and leaders focused on building customer-centric, data-informed marketing and business growth strategies.
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