Sukhman Arora
Consumer Marketing Lead | Brand and Product Marketing | GTM Strategy | Resmed, Ex-Emami
- Role
- Consumer Marketing Lead- India & Southasia at Resmed
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sukhman Arora
As Consumer Marketing Lead for India and South Asia at Resmed, I focus on driving impactful marketing strategies, leveraging my expertise in brand strategy, growth marketing, and partner engagement. My role involves collaborating with global teams to execute cohesive brand communication campaigns that strengthen market presence and engagement. Working closely with the GM to design growth strategies to drive commercial effectiveness.Holding an MBA from the International Management Institute (IMI), I have cultivated a strong foundation in marketing, including brand management, product launch GTM, b2c and b2b enablements. My career trajectory reflects a commitment to creating meaningful customer connections through innovative campaigns, underpinned by data-driven insights and collaborative execution.
Experience
Consumer Marketing Lead- India & Southasia
Jan 2025 — Present · New Delhi, IN
I play a pivotal role in driving Resmed\'s consumer marketing strategy, resulting in impressive revenue growth and market penetration. • Achieved a 10%+ product mix and $xxM revenue uplift within 6 months of launching an OTC tech-sleep therapy device. • Delivered $xxM in D2C revenue by creating comprehensive programs across various marketing channels. • Compressed the consumer diagnostic journey by 50%, enhancing audience targeting and positioning. • Managed a marketing budget of $xM while overseeing revenue forecasting across departments.
Education
IMI Delhi
MBA - Master of Business Administration
2018 — 2020
Journalism from RKFMA (Jesus And Mary College)
Fundamental Course
2014 — 2015
GrowthX®
Product Management
Sadhu Vaswani International School For Girls
High School
1998 — 2013
SGTB KHALSA COLLEGE
Bachelor's Degree, Bachelor in Commerce(Honours)
2013 — 2016
Skills
- Public Speaking
- Social Media
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Research
- Customer Service
- Content Marketing
- Project Management
- Microsoft Office
- Content Strategy
- English
- Event Planning
- Branded Content
- Social Media Blogging
- Content Development
- Microsoft Word
- Leadership
- Teamwork
- Management
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