Sukhada Dubey

About Sukhada Dubey

I’m a Fashion Designer & Creative Head with experience across womenswear, luxury…

Experience

1. Head Fashion Designer & Creative Director

   Erazz London

   Oct 2024 — Present · Mumbai, IN

   Leading the creative direction and design strategy at Erazz London, I oversee the full journey from concept to collection — blending artistry, technology, and market insight to define the brand’s modern identity.I manage the entire design and production process: concept ideation, silhouette creation, fabric sourcing, trims, tech packs, vendor coordination, and quality control. My work ensures that every collection aligns with the brand’s vision while staying commercially relevant and trend-forward.A key focus of my role is innovation through AI — integrating digital design tools for concept visualization, photoshoot generation, and creative exploration, helping the brand push boundaries and speed up development timelines.I direct photoshoots and campaigns, conceptualizing themes, color palettes, and styling narratives that express the brand’s story. My scope includes celebrity styling, social media content creation, and marketing collaboration, ensuring a cohesive brand voice across all touchpoints.Beyond design, I handle market study, sourcing, and procurement, maintaining strong vendor relations and ensuring ethical, efficient production. I work closely with different teams to balance creative experimentation with commercial success.At the intersection of trend and innovation, I aim to shape a fashion language that feels authentic, inclusive, and future-ready — where desires, culture, and technology coexist seamlessly.