Sukesini Dehury
SVP, Digital Analytics @Citi
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WORK HISTORY
SVP, Digital Analytics @Citi
New York, NY, US
Lead large functional and technical teams (including vendors) to drive Digital Acquisition and Engagement for Bank and Mortgage. Responsible for Goal Setting and Budgeting, Infrastructural Build, Usage of Big data, Next Gen tools, application of Machine Learning Algorithms and enabling Real time Targeting/Optimization, Execution capabilities and Instrumentation for both Onsite and Mobile.
EDUCATION
Utkal University
Master's degree, Analytical and Applied Economics
Ravenshaw College
Bachelor's degree, Economics & Psychology
Indira Gandhi Institute of Development Research
MS in Development Economics, Econometrics and Quantitative Economics
SKILLS
ABOUT SUKESINI DEHURY
16+ years of experience in leading large teams in Digital Analytics, Marketing Analytics and Risk Management in both Consumer and Commercial Banking Domain• Strong proficiency in breaking down complex business problems, application of best-in-class tools and techniques including managing execution to drive tangible business impact • Deep appreciation and respect for cross cultural aspects of varied working environment – involving strong partnerships, influential leadership and managing cross-functional (including remote) analytic delivery teams • Leadership role in building and leading organizational blocks – hiring, performance management, training, resource deployment, project management and strategic planning • Expertise in Digital Analytics, Strategic Analyses, Predictive Modeling, Financial Modeling, Campaign Management, DOE and Metrics Measurement for all business areas in Financial Services• Developer of business solutions through innovative application of advanced analytics, predictive modeling and financial assessment – some key ones are Matched markets for Retail, Deposits/Asset pricing and optimization, Leading Risk Indicators (micro-market), Customer level attrition modeling, Wealth modeling, Incremental modeling of key business drivers, Commercial Banking value based prospecting (text mining & conjoint), Next Best Offer optimization, Channel preference optimization, Personalized Experience Digital Real time Targeting and Optimization etc.
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