Sukanya Samy

About Sukanya Samy

Rich and diverse cross-functional experience of over 15 years in B2B marketing and…

Experience

1. Marketing Manager

   Sagitec Solutions

   Jan 2017 — Present · CA

   Delivering results for Sagitec with strategic marketing initiatives. Taking Xelence, Sagitec\'s low-code/no-code platform, to the global level.Brand and web strategy: Leading brand and web strategy for the Sagitec and Xelence (low-code/no-code platform) brands, awareness, and demand gen for Xelence.Content creation and dissemination: Write and edit impactful sales and marketing copy to generate demand. Create blog articles, white papers, press releases, video scripts, and website copy for brand awareness and thought leadership.Digital marketing and campaign management: Social media communication and influencer outreach to develop a stronger brand following. Campaign management and go-to-market with omnichannel strategy and communications. Web Marketing: Search, SEO, SEM, and ads.Media relations and PR: Manage relationships with media agencies and publications.Market research: Data and competitive market research and analysis to better understand core clients.Communications: Internal and external communications to develop clear and compelling marketing messages for print, web, and various media channels. Significant achievements:o Established a robust social presence after starting grounds-upo Instrumental in making the Sagitec brand more potent in the industry with thought leadership content and influencer outreach

Education

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  MBA

• Visvesvaraya Technological University

  B.E

• University of Toronto School of Continuing Studies

  Certification Course

Skills

• Marketing
• Marketing - Content Development
• Thought Leadership
• Content Marketing
• Corporate Communications
• Marketing Communications
• Internal & External Communications
• Product Management
• Pre-Sales
• Business Development
• Market Research
• Leadership
• Crm
• Project Planning
• Market Research and Competitive Analysis
• Bid Process Management
• Project Management
• Competitive Analysis
• Proposal Writing
• Client Profiling and Engagements
• Creative Insights
• Content Development
• Campaign Management
• Business Insights
• Team Management
• Management
• Business Analysis
• Requirements Analysis