Sukanya R.
Performance Marketing Strategist | Driving Growth through Data-Driven Strategies | Mastering Google, Meta, and Beyond
- Role
- Customer Success - Digital Marketing at Web Iq Technologies Private Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sukanya R.
Performance Marketing Manager with 8 years of experience driving scalable growth for…
Experience
Customer Success - Digital Marketing
Web Iq Technologies Private Limited
Jun 2021 — Present · Gurugram, IN
Led end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads, Bing Ads, DV360, and Amazon DSP, driving a 30% improvement in overall campaign effectiveness.Owned media planning and budget allocation across digital channels, achieving a 25% increase in ROAS and a 20% reduction in CPA through continuous optimization and strategic reallocation.Developed data-driven performance frameworks, leveraging deep analysis of CTR, conversion rates, and CPA to guide strategic decisions and enhance marketing ROI by 18%.Directed A/B testing initiatives to refine targeting, creative, and bidding strategies, leading to a 22% lift in conversion rates and a 15% increase in user engagement.Conducted advanced keyword research and competitive market analysis, identifying growth opportunities that boosted organic search traffic by 28% and expanded market share by 20%.Mentored and trained junior team members on campaign management best practices, bid strategies, third-party tracking tools, and analytics platforms, strengthening team capability and campaign efficiency.Acted as a key client point of contact for campaign performance discussions, proactively managing escalations, providing strategic insights, and ensuring client satisfaction and retention.Consistently implemented cutting-edge industry trends and innovations, keeping campaigns ahead of market benchmarks and driving a 15% uplift in campaign performance year over year.
Education
Ecole de Management de Normandie
Master of Business Administration - MBA
Netaji Subhash Engineering College
Bachelor of Business Administration - BBA
ESSCA Ecole de management
Master of Business Administration - MBA
ITM Group of Institutions
PGDM-International Business
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