Sukanta A. Samal

About Sukanta A. Samal

General Manager – Marketing with 22+ years of leadership experience in accelerating…

Experience

1. General Manager Marketing (Fmcg -eastea-domestic & International)

   Group Meeran

   Feb 2023 — Present

   Brands: Eastea – Essence, Harmony & Grand - Both India and International Team Size: Internal team - Marketing +Brand + Trade Marketing + NPD +Creative Design House + Social Media Agency + Media House+ CRMKey Achivements;1. Achieved 13% top-line budget growth and an 8% boost in gross margins.2. Delivered an 8% increase in sales revenue, 18% higher customer retention, and 6% operational excellence improvement. Successfully expanded markets in India and globally with an extensive distribution network.4. Leveraged market intelligence for a 13% domestic market share and 19% in the GCC.5. Optimized BTL spending and reduced the cost-to-sales ratio to an average of 9% to 12%.6. Managed the portfolio tactically, resulting in an 18% boost in business output.7. Revamped the NPD range with 18 SKU\'s across various segments and channels, aiming for a 20%+ contribution to the top line.8. Fostered strong stakeholder collaboration to align brand strategy with business objectives.

Skills

• Team Management
• Marketing Strategy
• Business Development
• Market Research
• Brand Management
• Marketing Communications
• Key Account Management
• Marketing Management
• Vendor Management
• Marketing
• Business Strategy
• Strategic Planning
• Competitive Analysis
• Retail
• Product Management
• Negotiation
• Sales Management
• Fmcg