Sukalpa Ghosh
Vice President @Mma Marketing Management Analytics
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WORK HISTORY
Vice President @Mma Marketing Management Analytics
EDUCATION
Presidency University, Kolkata
Bachelor of Science (B.Sc.), Economics
Delhi School of Economics
M.A., Economics
XLRI Jamshedpur
PGCBM, Business Management
SKILLS
ABOUT SUKALPA GHOSH
A passionate and dynamic Data Science professional; with a proven record of leading high performing analytics teams; building client relationships and managing end to end projects from designing solutions, strategies to grooming talent.An expert in Advanced Analytics with 16+ years of experience having profound knowledge in multiple business domains like Finance, Consumer Packaged Goods (CPG)/FMCG, Retail, Pharma, Fashion, Hospitality, Electronics etc. and experience in managing clients in US, EMEA and Asia Pacific region.Proficient in generating insights and impactful recommendations from advanced quantitative analysis to support clients driving key business decisions. Expert in various Predictive & Prescriptive analytical solutions like - Campaign Effectiveness- Marketing Mix Modeling- Media Optimization- Digital Attribution- Pricing & Promotion- Trade optimization- Forecasting- Store Group AnalysisStrong problem-solving skills and can address business problem from technical and consultative lens with equal rigor.12+ years of experience in managing and building various teams.Extensive experience in working with cross functional leaders, client engagement partners and offshore counterparts.
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