Sujoy Ghosh
Marketing Analytics & Optimization | Consumer Insights | Data-Driven Retail Strategy |Cross-Functional Leadership
- Role
- Senior Manager at Mma Marketing Management Analytics
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sujoy Ghosh
Helping Brands and Retailers to define and understand the trends that matter and the meaningful business opportunities they bring. Removing the “guesswork” by analyzing all relevant data points and other related information to make better business decisions about their marketing and target performance efforts.##Analytical Skills:#Marketing Analytics – Market Mix Modelling to measure the impact of various marketing campaigns.#Consumer Insights & Shopper Behaviour: Customer Segmentation, Market Basket Analysis.#BI Analytical Tool: Design and Development of BI Analytical Tools to help your business take smart, agile steps toward accomplishing bigger goals.#Retail Analytics- Sales Projection Based on historical sales data, seasonality and trends. Businessreports to track the key retail KPIs.##Technical Skills: Tableau, Spotfire, Power BI, Advanced Excel.##Business Skills: Client Consulting & Management, Cross Functional Team Leadership
Experience
Senior Manager
Mma Marketing Management Analytics
Mar 2025 — Present · IN
Driving marketing effectiveness by leading end-to-end Marketing Mix Modeling initiatives to measure and optimize the impact of multiple marketing channels on sales and ROI for Fortune 100 clients.# Led and mentor teams of 5–10 Analysts and Consultants, ensuring high-quality analytical delivery, strategic insights, and actionable recommendations.# Delivering data-driven marketing strategies that improved Marketing ROI and accelerated growth across key business segments.# Develop and execute annual portfolio optimization frameworks to support media planning decisions and maximize effectiveness of multi-million-dollar media budgets.
Education
University of Calcutta
B.Sc, ECONOMICS
Institute of Management Technology, Ghaziabad
Master of Business Administration - MBA, Marketing/Marketing Management, General
University of Calcutta
M.Sc., Economics
University of Calcutta
Master's degree, Economics
2004 — 2006
Skills
- Data Analysis
- Economic Research
- Segmentation
- Business Analysis
- Global Client Management
- Consumer Behaviour
- Economics
- Fmcg
- Econometrics
- Competitive Analysis
- Visual Analytics
- Retail
- Spotfire
- Statistics
- Customer Insight
- Market Analysis
- Quantitative Research
- Marketing Research
- Management Consulting
- Market Research
- Analytics
- Qualitative Research
- Analysis
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