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Sujesh Kumar

Aspiring Data Science Pro | Digital Marketing Strategist | Performance Marketing | Data Analysis| Vibe Coding | Data-driven Analysis

Role
Paid Search Marketing Coordinator at Uniform Advantage (UA Brands)
Location
Coimbatore, TN, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sujesh Kumar

I help businesses grow through the right mix of Digital Marketing Strategies for delivering the highly successful reach and visibility in the online world. If you are seeking for world-class brand exposure and high ROI. Do engage with me.Specialization:Search Engine Optimization (SEO)Google Paid CampaignsGoogle AnalyticsGoogle Webmaster ToolsEmail MarketingLocal SEO & Paid PromotionsFacebook & Instagram Paid PromotionsLinkedIn Paid Promotions

Experience

  1. Paid Search Marketing Coordinator

    Uniform Advantage (UA Brands)

    Aug 2025 — Present · FL, US

    Paid Campaign Management:Assist with the setup, execution, and optimization of campaigns on Google Ads, Microsoft Ads and Meta Ads.Retargetting ads using Criteo.Build and refine keyword lists, match types, and negative keyword structures.Support creation of ad copies, extensions, and search-ready creative variations.Monitor campaign pacing, budgets, and performance metrics daily.Performance Optimization:Analyze KPIs (CTR, CPC, conversions, CPA, ROAS, Quality Score) to identify trends and optimization opportunities.Conduct A/B tests for ads, landing pages, and bid strategies.Implement structured changes to improve efficiency and scale relevant campaigns.Data Analytics & Reporting:Track campaign results using Adobe Analytics and Excel/Sheets.Build weekly and monthly performance reports with actionable insights.Identify growth opportunities, inefficiencies, and areas needing attention.Cross-Functional Collaboration:Partner with paid media, content, design, and product teams to align messaging and promotions.Ensure campaigns support major launches, customer acquisition goals, and seasonal events.Quality Assurance & Compliance:Ensure ad compliance with platform policies and brand standards.Assist with conversion tracking, UTM tagging, and general QA checks before launches.

Education

  • Kendriya Vidyalaya

    10th, Science

    2001 — 2002

  • SNR Sons College

    Bsc. Electronics, Electrical, Electronics and Communications Engineering

    2004 — 2007

  • Sri Sri Centre For Media Studies

    PG Diploma in Print, Broadcast and New Media Journalism, Communication and Media Studies

    2014 — 2015

  • Sri Jayendra Saraswathi Matriculation Higher Secondary School

    12th, Computer Science

    2003 — 2004

Skills

  • Application Packaging
  • Distributed File Systems
  • Photography
  • Adobe Indesign
  • Wsus
  • Tape Backup
  • Research
  • Google Apps
  • Corel Draw
  • Microsoft Office
  • Vmware Vsphere
  • Leadership
  • Dhcp Server
  • Symantec Endpoint Protection
  • Penetration Testing
  • Vbscript
  • Microsoft Exchange
  • Sccm 2007
  • Fcp
  • Active Directory
  • Windows Server
  • Distribution List
  • Project Management
  • Dns Server
  • Public Speaking
  • Microsoft Excel
  • Powerpoint
  • Management
  • Cloud Backup
  • Photoshop
  • Windows Server 2003
  • Adobe Media Encoder
  • Dhcp
  • Final Cut Pro
  • Quarkxpress
  • Adobe Premier Pro
  • Adobe Photoshop
  • Windows Server 2008
  • Ethical Hacking
  • Blackberry Enterprise Server

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