Sujay Kumar

About Sujay Kumar

Accomplished versatile professional learning’s with over 10-years of exposure as FMCG & , Consumer products, FMCG.Expertise in sales, team building and efficiency improvements, cost saving and budgeting for the region. Trend and data analysis, good at identifying utilized capabilities in leveraging bottom line, well versed with Team management, service level agreement and new project handling.

Experience

1. Area Sales Manager

   Haldiram Snacks Food Pvt. Ltd.

   Oct 2018 — Present · Patna, IN

   Key Role: • Shaping marketing objectives, designing schemes, calculating and developing annual budgets to maximize revenue • Managing distribution channel including the urban and rural section • Leading and managing a portfolio of 16categories of FMCG products for Bihar • Identifying and solving point-of-purchase marketing challenges in liaison with the marketing team and ensuring high customer satisfaction • Achieving targeted budgets and commissions within the prescribed timeframe • Determining and parlaying on acquisitions of new products for market share / sustenance • Planning and negotiating sales & distribution strategies for the markets and implementing them on ground • Organizing new selling arrangements to ensure smooth functioning • Conducting training programs for selling infra and also guiding sales and distribution trainings merchandising/outlet call • Establishing and developing business by visiting distributors, finding and retaining new dealers, exploring new areas of distribution, etc. • Administering training & development, determining brand development and market share • Pivotal in imparting trainings to the subordinates • Instrumental in handling merchandising operations in an effective manner • Designing and formulating Schemes for the entire region -Bihar • Sharing Analytical reports pertaining to Distribution with Branches in Eastern Region. • Responsible for all Budgets expenses of Branches. • Coordination with Brands, SBU & Branches in terms of TM & D activities.

Education

• Babasaheb Bhimrao Ambedkar Bihar University, Muzaffarpur

  Bachelor of Arts - BA, Business/Managerial Economics

  2003 — 2007

• CENTRE FOR MANAGEMENT DEVELOPMENT ,MODINAGAR

  Master of Business Administration (MBA), Sales, Distribution, and Marketing Operations, General

  2008 — 2010